Sports and Entertainment

It’s no secret. Sports and Entertainment industries have the most engagement and followers in the social world. With so much passion behind the conversation, artists, athletes, venues, teams, brands and agencies need a tool to make sense of all the noise.

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Music and the Arts

Listen to your fans. Your fans continue to be moved to action. Whether they are purchasing a ticket, buying your album, or sharing lyrics that move them, entertainment industry fans represent the most social of any industry.

The ability to monitor social is the one element agencies and artists we serve were missing. Agencies and artists use NUVI to:

  • Monetize music - concert and album sales
  • Determine strength of sponsorship through real-time data
  • Identify viral trends
  • Compare popularity between artists, tracks, events, etc.
  • Get real time alerts and spike analysis
  • White label the tool to pitch to new artists, venues and events
  • Share custom automated reports to clients to show proof of performance

When the conversation peaks about your artist or venue, you will be able to identify the pulse of the conversation and react quickly.

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Sports

Similar to the music industry, fans and athletes alike are taking to social. The biggest challenge with this not-so-“new” media is how to monetize it. Athletes, venues, teams, brands and sports agents have found NUVI useful in monitoring social media.

The sports industry clients we serve have found NUVI useful in:

  • Real time engagement - in-game engagement with fans
  • Identifying influencers and responding/connecting
  • Tracking the complete in-game experience. From parking to concessions, purchasing tickets and gear, the entire fan experience can be monitored and improved
  • Track athlete, coach, front office and league posted content
  • Individual athlete analytics and comparison to other athletes
  • Understanding data for team or individual athlete sponsorship opportunities and community relations and to advance their social image
  • Monetize ticket sales, sponsorship opportunities and philanthropic opportunities
  • Recruiting new athletes to represent by monitoring social traffic and producing reports to win representation
  • Business Wire
  • Emperitas Services Group
  • Publicis
  • Struck

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Managing each of the variables that come with a social strategy doesn't mean you need 10 different tools. Cut through the noise with insights from industry leading technology that doesn't require a data scientist.

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